NEW CAMPAIGNS: SOUTHEAST






Client: Ford Motor Co., Detroit





Agency: Zubi Advertising, Coral Gables, Fla.





Creative Director: Marta Calvo





Art Directors: Rick Porven, Ricky Rodriguez





Copywriter: Nathalie Bruk-Blanco





Agency Producer: Aidita Urra





Account Service: Joe Zubi, Tim Swies





Production: Sun Spots, Los Angeles





Director: David Dryer





Zubi Advertising wanted a forceful way to demonstrate the power of Ford’s F-150 truck to Hispanic consumers. In a television commercial titled ‘Aztecs,’ the Coral Gables, Fla., shop mixes humor and history in the spot as a modern-day family assists Aztec Indians in the construction of an enormous pyramid. The voiceover describes the F-150’s enhanced horsepower and torque as the truck lugs a large stone sculpture to the pyramid’s peak. Next, in a time warp to the present, a tourist atop the pyramid wonders how the sculpture could have gotten there. Her friend responds: ‘Aliens, definitely aliens.’ The tagline ‘Your spirit of accomplishment inspires us’ ends the Spanish-language spot, which broke in May and runs in 30- and 60-second versions through June on Univision and Telemundo.–Katy Eckmann





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Client: Purity Dairies, Nashville, Tenn.





Agency: Ericson Marketing Communications, Nashville





Creative Director: Tom Johnston





Art Director: Jan Thompson





Copywriters: Tom Johnston, Robby Lee Feldman





Producers: Kay Kinnard, Lynn Johnston





Director: Vince Gaffney





Assuming that going to the source is always the best way to find out about a product, it seems only logical that Betsy, a Holstein cow, is the endorser for Purity Dairies’ new campaign. In her role as ‘spokescow,’ she educates consumers on producing quality milk and ice cream and introduces ‘the little people,’ a.k.a. the dairy farmers. The ads, including radio and outdoor, carry the themeline: ‘Purity. Great Taste, Pure and Simple.’ The TV campaign will run on broadcast and cable channels……–Jim Osterman





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