Client: Ford Motor Co., Detroit

Agency: Zubi Advertising, Coral Gables, Fla.

Creative Director: Marta Calvo

Art Directors: Rick Porven, Ricky Rodriguez

Copywriter: Nathalie Bruk-Blanco

Agency Producer: Aidita Urra

Account Service: Joe Zubi, Tim Swies

Production: Sun Spots, Los Angeles

Director: David Dryer

Zubi Advertising wanted a forceful way to demonstrate the power of Ford’s F-150 truck to Hispanic consumers. In a television commercial titled ‘Aztecs,’ the Coral Gables, Fla., shop mixes humor and history in the spot as a modern-day family assists Aztec Indians in the construction of an enormous pyramid. The voiceover describes the F-150’s enhanced horsepower and torque as the truck lugs a large stone sculpture to the pyramid’s peak. Next, in a time warp to the present, a tourist atop the pyramid wonders how the sculpture could have gotten there. Her friend responds: ‘Aliens, definitely aliens.’ The tagline ‘Your spirit of accomplishment inspires us’ ends the Spanish-language spot, which broke in May and runs in 30- and 60-second versions through June on Univision and Telemundo.–Katy Eckmann


Client: Purity Dairies, Nashville, Tenn.

Agency: Ericson Marketing Communications, Nashville

Creative Director: Tom Johnston

Art Director: Jan Thompson

Copywriters: Tom Johnston, Robby Lee Feldman

Producers: Kay Kinnard, Lynn Johnston

Director: Vince Gaffney

Assuming that going to the source is always the best way to find out about a product, it seems only logical that Betsy, a Holstein cow, is the endorser for Purity Dairies’ new campaign. In her role as ‘spokescow,’ she educates consumers on producing quality milk and ice cream and introduces ‘the little people,’ a.k.a. the dairy farmers. The ads, including radio and outdoor, carry the themeline: ‘Purity. Great Taste, Pure and Simple.’ The TV campaign will run on broadcast and cable channels……–Jim Osterman

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