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The New England Direct Marketing Association last week paid tribute to what some consider the lowest form of advertising: the low-cost direct mail piece.
Organizers of the 8-year-old Direct Marketing on a Shoestring Awards believe that any agency with a large budget can produce effective, award-caliber pieces of communication. It’s much more difficult to create packages that get results on almost no budget.
Best of show honors went to Harvard Business School Publishing for a CD set titled, “There’s Never Been a Better Case for Multimedia Learning.”
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