Neathawk Dubuque Raises Health Issues

ATLANTA Neathawk Dubuque this week launched its first print effort for Central Baptist Hospital.

The Richmond, Va., shop said it was recently selected, without a review, to produce an awareness campaign highlighting important health issues for the Lexington, Ky., hospital.

The initial black-and-white advertisement features a photograph of a bare shoulder with a mole in the shape of a skull and crossbones. The primary copy line: “If only it were this easy to recognize skin cancer.” The ad ran in Sunday’s Lexington Herald-Leader.

Additional newspaper ads as well as radio spots will launch next month and will appear in local media throughout the summer, according to the shop. Campaign spending was not disclosed.