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NEW YORK NBC Universal has finalized an agreement with text-messaging company 4INFO that enables the media giant for the first time to place ads and provide additional content across its portfolio of TV, film and online properties via mobile SMS technology.
As part of the agreement, NBCU will take a minority stake in 4INFO, investing approximately $10 million, sources said, through Peacock Equity, a joint venture owned by the media company and parent General Electric’s GE Commercial Finance.
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