NBC Everywhere, NBC Universal’s out-of-home network, has expanded its advertising and content partnership with Fuelcast, one of three companies that operate digital networks at the gas pump. As part of the agreement announced Wednesday (June 11), NBC will continue to be the exclusive content provider to the network in the U.S. and serve as a third-party ad sales partner for Fuelcast network.
In addition, Fuelcast plans to roll out NBC content on an additional 100 gas stations in the seven top markets where it currently operates including Los Angeles, Chicago, San Francisco, San Diego, Minneapolis, and more recently, Washington, D.C. and Miami. Eventually, the company plans to roll out its network to the top 20 DMAs.
NBC’s relationship with Fuelcast extends back to 2006, and is part of NBC’s growing portfolio of out-of-home video networks. “We are excited to build upon our existing partnership with Fuelcast,” said Mark French, senior vp and general manager of NBC Everwhere. “With this expansion, we an now offer our national and local advertisers greater reach into the digital out-of-home marketplace and connect them to a hyper-localized and captive audience and the pump.”