LONDON – National Westminster Bank is making its agency, Bartle Bogle Hegarty here, compete head to head against a direct marketing specialist for a TV campaign. As part of the pitch, both shops are running their own direct response ads in separate regions of England. Telephone response to the shops’ respective ads will give the client a direct comparison between the relative effectiveness of the two ads and the two agencies.
Copyright Adweek L.P. (1993)
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