Nashville Agency Promotes Oliver to Executive CD

Bohan has elevated Kerry Oliver to executive creative director.

Oliver, 50, who arrived at the Nashville, Tenn., agency in 1999, most recently served as a creative director at Bohan.

“Kerry is one of the most effective creative leaders in the Southeast,” said agency president David Bohan. “Our creative sets us apart, and he has played a major part in our growth.”

The agency, formerly Bohan Carden & Cherry, has had a productive year, winning national shoe manufacturer Johnston & Murphy as well as local accounts including the Country Music Hall of Fame, the Nashville Zoo and the Frist Center for the Visual Arts.

In addition to overseeing Bo-han’s 11-person creative department, Oliver’s responsibilities have been expanded to include supervising Creative Works, the agency’s design operation.

“We’re growing very quickly,” said Oliver, who added that he will continue to focus on the agency’s mainstay tour-ism sector while at-tempting to piggyback the high-profile Johnston & Murphy win into other regional and national business. “We have set some pretty audacious goals and we’re going to get them,” he said.

A copywriter who grew up in Houston, Oliver began his advertising career at Goodwin, Dannenbaum, Littman & Wingfield there. To escape the Texas oil slump of the 1980s, he moved to Nashville, earned a master’s degree in English at Vanderbilt University, then spent a decade at The Buntin Group, also located in Nashville.

He worked briefly at Rose/Glen in Reno, Nevada, before returning to Nashville.

“Nashville’s consum-er base is much more diversified than Houston’s,” said Oliver. “[Had I stayed], I’d still be struggling with the oil industry.”

Oliver said he hopes to build upon his creative staff’s talents and experience by drawing upon the expertise of his vendors. “Directors, designers and other creative partners are a great talent pool we can tap,” he said.