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Racing is innate to all of us, according to a new ad for Nascar debuting during Sunday's Daytona 500. The spot is part of an integrated marketing campaign for the 2016 season called "Ready. Set. Race," which includes promotions on Twitter and Snapchat.
The ad, "It's in Our Blood" by Ogilvy & Mather New York, mixes shots of Nascar drivers zipping around the track with shots of kids racing their bikes, two women racing each other on treadmills at the gym, office workers racing to the elevator and a TV-watching couple racing for the remote control.
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