Nascar Team Drives M3Power

NEW YORK Gillette has unveiled details of new TV spots for its M3Power shaving system, which will star the Nascar Gillette Young Guns.

Two 30-second spots, via Omnicom Group agency BBDO, New York, will break during the Fox telecast of the Coca-Cola 600 on Sunday, May 30, and will run exclusively during Nascar programming on TNT, NBC and Fox for the remainder of the 2004 race season.

The Gillette Young Guns, who have appeared in previous Gillette ads, are six of Nascar’s top young drivers: Kurt Busch, Dale Earnhardt Jr., Kevin Harvick, Jimmie Johnson, Matt Kenseth and Ryan Newman.

—Brandweek staff report