Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If someone asked you to quickly name the first professional services and e-business consulting brand name that comes to mind, what would you say? Well, if you said IBM, then sit back and smile smugly: you matched the responses of 400 Fortune 1000 company execs from healthcare organizations, government agencies and dot-coms. In a study conducted by ITSMA, a Lexington, Mass.-based company providing advisory services on marketing, branding and sales practices, IBM Global Services ranked first in unaided brand awareness and placed near the top for aided awareness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in