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Deutsch/LA has won ad duties for online genealogy Web site MyFamily.com.
The Marina del Rey, Calif., shop, which handles the $250 million Mitsubishi automotive account, won the business after an informal review of undisclosed shops nationwide.
“We provided an analysis of their business which included the competitive environment and consumer analysis,” said Mike Sheldon, the agency’s executive vice president and general manager. “We clearly see eye to eye on the future of their service and how to brand it.”
MyFamily.com,
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