Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Martin/Williams positions snowmobiling as a family activity in its new advertising for Polaris Industries, which previously targeted its core male audience.
“We wanted to be sure we were depicting the social rider,” said Ed Dziedzic, an ac count manager at the Minneapolis agency.
Breaking in Minnesota this week, a TV spot depicts a family wolfing down a large meal as the snow falls outside. The family—from grandma to the youngest child—leaves the table uncleared and in a hurry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in