Musical Chairs in Daewoo Search

By Angela Dawson

LOS ANGELES–Some of the players have shifted as the search for an agency to handle Daewoo Motors’ Western region ad account heads into overtime.

Two finalists, Lambesis in Del Mar, Calif., and San Francisco’s Odiorne Wilde Narraway Groome, have withdrawn from the estimated $10 million review. Wiley & Associates, a small creative shop in Westlake Village, Calif., has been added to the list with one undisclosed shop, according to sources.

The other contenders are Butler, Shine & Stern of Sausalito, Calif., and Ground Zero and Kovel Kresser & Partners of Santa Monica, Calif.

Wiley executives declined to comment.

The company will hear presentations from five agencies by the end of the month, a Daewoo representative said.

The Korean car company, planning to enter the U.S. next year, intended to hire a shop by mid-March, but delayed the process. Executives from shops that quit the review cited other priorities.

‘We’re executing new marketing plans for existing clients and did not want to compromise . . . those plans,’ said Lambesis partner and creative director Chad Farmer. Odiorne elected to focus on its clients and other reviews, an agency executive said.

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