Mullen's Women Relate to T.J. Maxx

BOSTON T.J. Maxx highlights the diversity of its female shoppers in its new fall campaign.

A 30-second TV spot, via Interpublic Group shop Mullen in Winston-Salem, N.C., breaks Sunday. Entitled “Symphony,” fashionably dressed women of all ages appear onscreen to discuss recent T.J. Maxx purchases.

“This coat enters the room before I do; just look at it,” one women says. Another says, “Gorgeous designer boots. Half of what they were in the department store.” At the end, a chorus of voices say, “I found it at T.J.