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Mullen’s long-awaited debut for the U.S. Department of Defense, unveiled last Wednesday, emphasizes the personal bond between Americans and the military. The tag is, “Today’s military. See it for what it really is.” IPG’s Mullen in Wenham, Mass., added the account after a review in January 2002. At the time, spending was pegged at $15-20 million. The goal of the joint armed forces recruitment initiative is to encourage adults to advocate military service to young people, the DOD said in a statement.
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