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BOSTON — Mullen this week is launching a national campaign touting Evolution, the upcoming PBS series from public broadcasting flagship station WGBH and Clear Blue Sky Productions.
To promote the seven-part series, Wenham, Mass.-based Mullen has developed a TV, print, outdoor, online, direct and guerilla marketing campaign urging potential viewers to ask “Why?” One spot shows a stylized flea circus in which the star performer falls to his death. Screams of terror are heard and the question “Why should we care when another species dies?” is asked.
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