Mullen Taps Integrated Production Pro

BOSTON Interpublic Group’s Mullen said today that Keith Johnston has joined the agency in the newly created position of vice president, director of integrated production, tasked with enhancing the agency’s creative capability across new and established media platforms.

Johnston joins Wenham, Mass.-based Mullen as the agency strives to work in multiple formats and create integration between offline and online production. He will help Mullen execute Web TV, online video, animation and other digital assignments.

“Keith is just one more way we’re building a creative department for the future,” said Edward Boches, CCO at Mullen. “His skill and experience will enable us to expand our digital production, build an in-house animation group and, most importantly, help expand creative teams’ definitions of what’s possible.”

Most recently at Concrete Pictures in Philadelphia, Johnston is an award-winning creative director with an extensive background in broadcast production, CGI direction and 3-D animation.

Key Mullen clients include, General Motors, LendingTree,, Orbitz, Panera Bread, T.J. Maxx, Wachovia and XM Satellite Radio.

Last week, the agency added the $10 million La Quinta hotel chain account as part of a recent new-business winning streak.

—Adweek staff report