Mullen Interactive Names Wolfarth Creative Director

BOSTON–John Wolfarth has joined Mullen as senior vice president, creative director of the agency’s Interactive team.

Reporting to Rich Person, managing partner of direct and interactive marketing services, Wolfarth replaces Daymon Bruck and Hal Katkov, who have left the agency.

His initial projects will include overseeing the redesign and launch of Genuity’s website and new online marketing efforts for Rational Software. Wolfarth also will lead creative for clients such as Agere, GM Card, Nextel, LendingTree, Four Season Hotels and Resorts, and Sesame Workshop.

Wolfarth joins the Wenham, Mass., shop from Zentropy Partners, the digital communications unit of McCann-Erickson. As regional creative director, he oversaw interactive efforts for clients such as Coca-Cola, FleetBoston Financial, Unilever, and UPS. Before that, he was vp, creative director at Hill, Holliday Interactive in Boston.