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ATLANTA Sealy this week released the latest round of “It’s a Sealy” television ads. The effort, from Mullen, moves from branding the mattress manufacturer to two 30-second retail spots.
In earlier executions, the Winston-Salem, N.C., shop positioned Sealy as the mattress for a great night’s sleep by showing what would happen if the client made other products: people using various items would fall instantly asleep.
The idea is extended in “Barber Shop,” where a customer falls instantly asleep in the barber’s chair after hearing “It’s a Sealy.”
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