MTV Spots Support Equal Marriage Rights

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES MTV Networks will launch two of the first three spots today asking viewers to contemplate gay marriage as part of its Choose or Lose voting campaign.

Directed by Andrews Jenkins for Food Chain Films, both spots use only ambient sound and titles, with no dialogue, music or narration. In “Doughnuts,” a young woman working at a doughnut shop late at night contemplates two glazed confections separated on a baking rack and then repositions them side-by-side.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in