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The comely woman onscreen is a far cry from a guy in a chicken suit. But Ms. Dewey is out for the same thing as the Subservient Chicken: viral appeal.
Visitors to msdewey.com can ask the snarky vixen any number of questions—just as they would a search engine. But Ms. Dewey responds with some ninja moves and not a little sass. Then, MSN Search results appear to the side. Interpublic Group’s McCann Worldgroup and Omnicom Web shop EVB created the Flash site, which echoes the Crispin Porter + Bogusky Subservient Chicken effort for Burger King.
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