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NEW YORK MSN is making a bold dive into the original Web-only content realm via a new initiative, MSN Originals, while also signing two development deals with Internet producers to generate new series for the portal.
The focus of MSN Originals will be online storytelling, Microsoft officials said. To assist in that endeavor, the company has brokered a deal with Revelle, the production company behind several NBC series, including The Biggest Loser and The Office.
MSN is commissioning Revelle to produce a series of original pilots and other branded entertainment programming.
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