MSN Ad Chief Gets Back To Her Roots

Though it’s Kate Murphy’s first client-side job in her 10-year ad career, her new post—director of global advertising at Microsoft’s MSN—is in familiar territory.

“I have a lot of insight into the past strategies and understand the products fairly well … which has made the transition smoother,” said the 32-year-old East Lansing, Mich., native, who, as a vp, management supervisor at McCann-Erickson in San Francisco, worked on Microsoft and MSN for more than four years before joining Grey earlier this year.

Murphy, most recently vp, account director on Oracle at Grey Global Group’s Grey, San Francisco, will lead integrated communications at Redmond, Wash.-based MSN. The spot had been held by Eric Hadley, named senior director of marketing for MSN ad sales in March 2003. Murphy’s team ultimately reports to Judy Gibbons, corporate vp, MSN global sales and marketing.

Murphy is teaming with MSN’s primary shops, Interpublic Group’s McCann, and WPP Group’s Wunderman and aQuantive’s Avenue A/Razorfish, both Seattle, on a campaign breaking this fall. The work will tout MSN’s communications services, search product and music service, among other features.

MSN spent about $80 million in measured media in 2003, according to TNS Media Intelligence/CMR.