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NEW YORK Connie Garrido, a former chief strategist for WPP’s out-of-home and nontraditional media shop Kinetic, has joined Havas’ MPG as president of a new unit called Chrysalis, which will specialize in OOH, event marketing, sponsorships and developing location-based media channels.
Garrido’s appointment is effective Nov. 3, and she reports to Steve Lanzano, COO at MPG North America. The two executives previously worked together at WPP’s Mindshare, where Lanzano was global media director and Garrido ran the WOW Factory, an OOH unit that she founded.
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