NEW YORK Late last month, MPG won the Jones Apparel account without a review. Now the Havas-owned shop has recruited a former supervisor on the business to run the assignment out of New York.
Stacy Misher has joined MPG as svp, group account director. The client, which moved from Aegis Group’s Carat, spends an estimated $30 million on ads annually, according to Nielsen Monitor-Plus.
Jones Apparel labels include Nine West, Jones New York, Anne Klein, Easy Spirit and Bandolino, among others.
Misher, 40, reports to Charlie Rutman, CEO of MPG North America.
She moves from Optimedia in New York, where she was a vp, group director, working on Lancome, Giorgio Armani Parfums & Beauty and European Designer Fragrances, among others.
Earlier at Carat, Misher served as an account director while Rutman was president of the agency. In addition to Jones, her clients included Pernod Ricard, Luxottica, Phillips de Pury & Luxembourg, Festina and CBS.
Rutman said Misher has “demonstrated an impressive track record in leveraging consumer insights, organizing strategic service offerings and leading new thinking in online and traditional media and marketing plan development on behalf of clients.”