Sterling Hager, the public relations shop in Watertown, has added the following clients: CommerceTV, Dedham; INT’L.com, Framingham; Matrix One, Chelmsford; Mission Critical Linux, Lowell; Sedona Networks, Ottawa, Canada; Surfbuzz.com, Atlanta; and SwiftTouch Corp., Burlington.
Hill, Holliday, Connors, Cosmopulos of Boston has launched its first print ads for Winebins.com, a service of Canton-based Geerlings & Wade, in The Wall Street Journal, The New York Times, The New Yorker, and wine and spirits publications. Executions show a man sniffing a wine cork, body copy “floating” up to his nostrils. The tagline: “The world’s greatest online wine store.” Jonathan Plazonja wrote the copy and Todd Riddle handled art direction.
The public relations unit of Boston’s Gray & Rice has added assignments from
DeliverNextDay.com, an Internet fulfillment service located in Greenlawn, N.Y., and
Belt Technologies, a maker of custom and composite belt systems in Agawam.
Marenghi & Associates in Wellesley Hills has picked up public relations assignments from Ashton, Clark & Partners, an advertising and marketing concern in New York; CTI Squared, Burlington, which makes software for use in “virtual office” applications; TechTarget.com, Dedham, a Web portal service for high-tech professionals; and
Ingenta, Cambridge, a provider of online services for researchers and publishers.
CPS Direct, Woburn, has launched a campaign for Empire Blue Cross & Blue Shield of New York State. The effort includes print advertising, direct mail and Web-related marketing, including an “email blast” reminder for human resources directors.
Accent Communications, Beverly, has been awarded Web site development projects by Press Access and Marriott Northeast.
Arrow Direct in Woburn has launched an email communications program for the
Business Marketing Association.
A NEW HAMPSHIRE
Brown & Co. of Portsmouth has designed www.psnh.com, a new corporate Web site for Public Service of New Hampshire. The utility’s site provides customer service links and information about deregulation in the energy marketplace.
On The Move