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NORTHERN CALIFORNIA
Frankel & Co., a Chicago-based brand marketing agency, named Lori Leiva vice president/account director on its Visa account. She will be based in Frankel’s San Francisco office.
The Medical Marketing Association, headquarted in San Francisco, announced its 1998-99 board of directors. Glenn Caster, president and chief executive officer of ARS Enterprises in Santa Fe Springs, is MMA’s new president. The executive officers include Curt Parker, Andrew Schorr and Bonnie Vivian. Other board members include Jack DeFranco, Dick Jacobs, Steve Bryant, Sara Hooten, David Murphy and Robert Brooks.


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