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Failure to Raise Profile May Threaten McCann’s $100 Mil. Task
SAN FRANCISCO–Motorola has contacted a handful of agencies nationwide for what could evolve into a review for the mobile-phone maker’s $100 million ad account, currently at McCann-Erickson, said sources.
The client is “quietly exploring its options,” sources said. A McCann representative declined to comment.
The process, which started earlier this month, is being led by Geoffrey Frost, vice president and director of consumer communications for Motorola, Schaumburg, Ill.
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