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NEW YORK Motorola has forged an agreement with Omnicom Group to use its creative shops for assignments around the world, with BBDO in New York functioning as the “central coordinating agency,” the holding company said today.
The new arrangement, which was expected [Adweek, Jan. 30], also gives Motorola access to AMV BBDO in London, Goodby, Silverstein & Partners in San Francisco and brand consultancy Siegel + Gale here.
Motorola’s estimated annual global ad spend is $100 million, per sources.
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