Moss Goes To Tierney

A belief in the growth potential of regional shops has led a former Saatchi & Saatchi executive to accept a new position at Tierney & Partners.
Gary Moss, who was worldwide account director on Procter & Gamble at Saatchi in New York, is now senior vice president and director of brand development at the Philadelphia shop. He also joins its executive board.
“Gary brings a level of expertise to the agency that will not only benefit current and new clients, but will also position us as a national player,” said Brian Tierney, president and chief executive.
At Tierney, the 48-year-old Moss will focus mainly on new business, although he will also deal with existing clients. “My objective is to help bring in significant consumer brands,” Moss said.
Moss had offers from two global multinational agencies, but said he wanted to work at a shop that had the potential to break through in the way that others, such as Mullen Advertising in Wenham, Mass., have.
Moss left Saatchi in December, after less than two years. Sources said his job became redundant once Kevin Roberts, a former P&G executive, became worldwide chief executive.
Before Saatchi, Moss was vice president of global advertising at Campbell Soup. He began his career in 1972 at J. Walter Thompson in Chicago.
In terms of billings, Tierney & Partners, at $208 million, is the largest ad agency in Philadelphia. Owned by True North Communications, its clients include Bell Atlantic and the Pennsylvania Lottery.
The billings and staff at Tierney have nearly doubled in the past four years, as the shop brought aboard three new senior executives.