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Dallas Agency Retains Texas Account, Adds $2-3 Mil. Assignment
DALLAS–Hadeler Sullivan & Law here has added about $2-3 million in new assignments, according to sources, following a summer-long regional agency consolidation by Milford, Conn.-based Subway Restaurants.
HS&L, which won Subway’s Texas account in a 1997 review, was able to retain that business and win additional undisclosed markets in the Southwest.
Agency president Mike Sullivan confirmed the shop has added business, but declined to disclose billings.
HS&L, among a handful of Subway roster agencies with regional billings of $6-10 million, had been hoping to perhaps double its business with the client.
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