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Shop’s Good Fortunes Extend to Broadband
LOS ANGELES–Publicis & Hal Riney is adding another connection to client Sprint.
Riney’s San Francisco office last week was chosen over six other shops for the $20-25 million creative and media account of the Sprint Broadband Wireless Group.
The news comes on the heels of the shop grabbing the full-service $50 million Discovery.com account and the $10 million ReplayTV business [Adweek, Jan. 10].
Sprint would not comment on the broadband deal, or its decision last week to relieve Grey Advertising, New York, from business-to-business ad duties.
Riney’s will break broadband ads in four markets this spring.
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