Newell Rubbermaid expanded its relationship with IFG’s McCann-Erickson, awarding the New York agency creative duties last week on Goody Products, the client said. Billings were undisclosed, but Rubbermaid spent about $20 Million in media on all of its combined divisions in the first 10 months of 2002, according to CMR. McCann’s media arm, Universal McCann, handles media duties for all of the shop’s Rubbermaid accounts.
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