Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Luckie & Company plans to launch two new television commercials Sunday for Little Debbie snacks, the shop said.
Both spots build on the “My Girl” theme that the independent Birmingham, Ala., agency introduced in the company’s advertising in the fall of 2003. All the ads in the campaign use the music and words from the popular song of the same name.
The new 30-second spots are designed to demonstrate how Little Debbie cakes fit into a woman’s life by showing common household scenarios that include the snacks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in