Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CME Sics Sassy ‘Money Gram’ Character on Rival Western Union
CHICAGO–MoneyGram Payment Services takes the offensive in its effort gain market share on rival wire transfer company Western Union with a new campaign that breaks today.
The effort, Campbell Mithun Esty’s debut for the client, introduces a grandmotherly spokeswoman of sorts dubbed “The Money Gram.” The Minneapolis agency expects the sassy woman to become a “lovable hero” for MoneyGram’s traditional users, identified as urban, ethnic women who don’t have traditional banking relationships.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in