Mohegan Sun Creative Goes Into Play

NEW YORK Mohegan Sun has placed the creative portion of its ad account in review, the company said on Wednesday. The client spends an estimated $15-20 million annually on ads.

The Uncasville, Conn.-based client has used independent Cliff Freeman and Partners in New York for creative since April 2001, and that shop has been invited to defend.

Select Resources International in Santa Monica, Calif., is handling the review. George Galinsky, vice president of advertising and public relations at Mohegan Sun, is running the review from the client side.

The client’s previous creative agency, indie Mintz & Hoke in Avon, Conn., continues to handle media chores. Mintz & Hoke is not participating in the creative review, an agency representative said.

Recent work from Cliff Freeman for the resort is tagged, “Come play,” and has shown customers fantasizing about its indoor waterfall and other attractions.

In 2003, the client spent about $15 million in measured media from January through October, per TNS Media Intelligence/CMR.