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NEW YORK Smith & Hawken will bow its first television ad this spring when it co-sponsors Cultivating Life on PBS with Target.
The spot, by New York independent ML Rogers, will promote the brand’s introduction into Target stores nationwide among higher income TV viewers, the agency said.
The shop landed the S&H project four months ago and completed production of the 15-second spot this month, said Peter Competello, account director at ML Rogers.
S&H is a division of ML Rogers’ seminal client, Scotts Co.,
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