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Steve McQueen’s son Fred is the “Air Hunter” in Ames Scullin O’Haire’s campaign for Mitsubishi Electric. He spends his time outdoors, traveling to gorgeously filmed exotic locales: arctic snowfields, lush tropical forests and sun-dappled beaches. Oddly, he’s trying to sell us on an energy-efficient indoor ductless cooling and heating system. The voiceover works hard to forge a link between his travels and the product’s attributes, but the imagery here heightens a fairly basic disconnect. The Air Hunter’s a robust, hearty adventurer, drinking in scents from the four corners of the globe.
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