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With Sales Falling, Client Looks to Consolidate $65-80 Mil. Business
LOS ANGELES–Mitsubishi Motor Sales of America is consolidating the advertising duties for its dealer groups throughout the U.S. and has launched a review for the account.
Billings on the account will be between $65-80 million, depending on sales, according to Mike Nash, MMSA vice president, marketing planning and dealer support, who confirmed the review.
The review will be conducted by consultant Select Resources International of Los Angeles. Questionnaires will be sent to agencies this week.
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