Mintz & Hoke Goes Fast Forward With Pratt

BOSTON Mintz & Hoke’s latest print work for Pratt & Whitney combines almost mind-bending visuals with simple design elements and minimal copy to portray the overall scope of the aviation and aerospace company.

One execution, headlined “Faster,” shows colorful lines of light zipping through space. We could be looking at a bustling downtown thoroughfare or the inner workings of an advanced data network: either way, the image communicates the idea of heightened velocity. Copy makes the point, “Helping make your business more nimble—that is the true value of speed.”