Promotion Ends Lengthy Reorganization
BOSTON–Mintz & Hoke has promoted five-year veteran Ron Perine to chief financial officer, completing a year-long effort by president Chris Knopf to strengthen the agency’s top ranks.
The changes at the Avon, Conn., shop began after co-founder Joe Hoke sold his stake to a group of senior managers. Alan Mintz also retired some years ago, and former partner and executive creative director Dik Haddad left this spring.
“We’ve been striving to assemble a great team here,” Knopf said. “This is the last major piece of the puzzle.”
The CFO post, vacant since John Mennis left five years ago, had to be filled. “We’re growing . . . We’re playing on higher and higher levels. We’ve got to have somebody in Ron’s position who can manage finance and technology,” Knopf said.
Perine joined Mintz in 1994 as manager of information systems and was promoted to financial services director two years later. Earlier this year, he was named vice president.
Perine has experience in finance, computers and advertising. He got his start as an accounting manager at Keiler & Co., Farmington, Conn. The creatively charged atmosphere of ad agencies has added to his satisfaction.
“I don’t think I could stand accounting if I was a CPA, but being at an agency is great,” he said.