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DETROIT Mini Cooper has launched Carfunfootprint.com, which plays on the phrase “carbon footprint” and allows consumers to measure the output of their cars in terms of enjoyment. The site is part of a new campaign that carries the message: “It’s time to drive like there is a tomorrow.”
Print ads for the three-phase campaign, via Butler Shine Stern & Partners, Sausalito, Calif., will run in August and September issues of select lifestyle and auto publications.
Mini has also formed a partnership to insert a special “Mini” issue of lifestyle magazine Good in a Sunday edition The New York Times this fall in five major markets: New York, Chicago, Miami, Los Angeles and San Francisco.
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