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LOS ANGELES MindShare is the fifth contender in the review for the media portion of Nextel’s $150 million account, the client confirmed.
The New York shop, a unit of WPP Group, is competing against incumbent Interpublic Group shop Initiative Media, Omnicom’s PHD and Havas’ Media Planning Group, all New York, and Publicis Groupe’s Starcom, Chicago.
The Nextel rep said MindShare did not make a late entry into the process, as had been previously reported (Adweek Online, May 7).
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