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After five years with Mindshare, Woonsocket, R.I.-based chain CVS is reviewing its media business.
The media review follows last year's creative search, which triggered a shift from Arnold to BBDO, and once again CVS is using Pile + Co. to manage the process. The company spent nearly $85 million in media last year, according to Kantar Media.
A CVS representative confirmed the latest search and indicated that Mindshare would participate. A decision is expected sometime during the summer.
Mindshare, a unit of WPP Group's GroupM, has worked on the brand since 2010.
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