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CHICAGO Miller Brewing breaks TV spots tonight in a bid to pre-empt Anheuser-Busch’s introduction of low-carb Budweiser Select, saying that if the St. Louis brewery is searching for a “better light beer,” it could have called Miller.
The 15-second spots from Interpubic Group’s The Martin Agency in Richmond, Va., beat A-B’s first Bud Select TV work by two days. A spot for the new brand from Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif., is slated to run during Sunday’s Super Bowl.
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