Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Miller Brewing said it has ceased its legal challenge to Anheuser-Busch ad efforts that label Miller Lite the “Queen of Carbs.”
A hearing on Miller’s request for a preliminary injunction against A-B was set for June 29. Miller said that it has decided the court case was “an unnecessary distraction.”
Miller had filed for an injunction late last month, in part arguing that A-B’s “Queen of Carbs” designation was misleading and denigrating. In dropping its court case, Miller said its market research has shown that A-B’s ads have not adversely affected Miller Lite sales.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in