MILWAUKEE – Miller Brewing Co. is buying California a ’round’ of beers in a statewide summer promotion titled ‘The Cold One’s On Us.’ The promotion runs through Labor Day. The campaign promised to serve 1.2 Californians a cold Miller Genuine Draft. Consumers can call an ‘800’-number to receive two, $1-off coupons which can be redeemed at an off-premise retail outlet.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity