Midas Tells Motorists to Fear Not

DETROIT Midas is launching a pair of television spots urging consumers to keep their vehicles tuned, playing on two common worries: the concern of being stranded and the typical adolescent fear of being caught breaking curfew.

The two 30-second commercials, via DDB in Chicago, are a continuation of the company’s “Trust” campaign that began in March 2004. “Be safe. Trust the Midas touch” is the tagline that ends both ads.

One of the spots, “Busted,” which began running this week on network sports and entertainment programming, features a teenage couple in a clunker pulling into her driveway, obviously late and hoping to avoid detection, waking up her parents with the car’s squeaky brakes.

“Waiting”