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Microsoft Corp. is set to break next week the first ad campaign for its .NET Server software.
Citing customers like Lycos, GMAC and the Home Shopping Network, an eight-page insert is scheduled for Computer World, InfoWorld and Interactive Week.
McCann-Erickson, San Francisco, targeted the creative to information technology professionals. The theme: .NET software provides solace to IT people besieged by irrational demands. One photo shows an executive clutching a baseball while reading a memo. “They want to add 200 offices.
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