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Microsoft, which has been firing on all marketing fronts this year with launches for its Bing search engine and looming launches for its Office 2010 software suite and its Windows 7 operating system, is now pushing Windows Mobile with a new TV campaign.
The campaign, which breaks today from Crispin Porter + Bogusky, aims to create an emotional connection between the product and consumers through metaphor. Todd Peters, vp-mobile communication marketing for Microsoft and the guy who created the “Easy” button for Staples, said the new ads draw on a common situation in which you’re trying to leave and your kids or your dog (or both) get excited because they think they’re going too.
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